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The website zipmeup.com had the following on the homepage, "The Original ZipMeUp - Dress Zipper Helper Aid Assistance for Women." I viewed that the webpage said " Why is it stylish and convenient? The unique patented ZipMeUp is a functional must-have tool that assists women with those hard to reach zippers that stretch from the base of the back, up the neck." They also said " Because there is no tool in the market today, women around the world have simply accepted the fact that twisting and turning is the only way to fully zip your dress when youre alone or leave it half zipped! No Straining Or Stretching." The meta header had ZipMeUp as the first search term. This keyword is followed by Zip Me Up which isn't as important as ZipMeUp.